If Aubrey Plaza is looking to redeem herself after Sunday's half-assed ploy for attention at the MTV Movie Awards, she and the producers of her big summer movie, The To Do List, should pack up the video clip they debuted during the show (posted below) and head to California's Bay Area where, not surprisingly, the next regrettable trend in food culture is evolving: semen cocktails. more »
When the Star Trek Into Darkness marketing campaign began in earnest late last year with a much-discussed teaser trailer, the debate was all about the villain: Benedict Cumberbatch's icy voiceover and acrobatic evildoing led to lots of theorizing that his mysterious character was Khan, Robert April and other Star Trek canon creeps. Four months later, with the release of the J.J. Abrams-directed film a little over a month away, a TV clip that debuted on Sunday continued to shift the spotlight from bad guy to good: Captain James T. Kirk. more »
Finally, an April Fool's joke that actually sells something. This clips starts out like a half-assed so-bad-it's-good sequel to Pineapple Express with Seth Rogen, James Franco and Danny McBride and eventually reveals itself to be a clip within a clip to one of the most hotly anticipated movies of the summer: The funny actor apocalypse movie, This Is The End.
Some new posters and images from The Wolverine have hit the web. If only they were as stunning as the original black-and-white Japanese brush style teaser that BLT Communications designed. (I've included it as the last poster below.) The new one-sheets are designed to appeal to ab lovers more than art lovers and feature images of a shirtless Hugh Jackman and his adamantium claws. Hoo-ah! As Al Pacino might say. more »
Actor-director Glenn Berggoetz is bringing his new film to Los Angeles on March 23, and this time, he says, he's going to make more than $11. As Movieline gleefully reported in 2011, Berggoetz's microbudget picture The Worst Movie EVER! earned the dubious distinction of selling a single $11 ticket during its opening weekend at a single theater in Los Angeles. But his follow-up, Midget Zombie Takeover, has already improved upon that. more »
Where was Jimmy Kimmel before the Oscars? Kathryn Bigelow could have used him. On Wednesday night, the late-night talk-show host gave a comic lesson in marketing when he showed this trailer for the March 19 DVD release of Zero Dark Thirty that re-positions the movie as a romantic comedy instead of a pro-torture CIA procedural. All it takes is a little voiceover magic and some creative editing to depict Jessica Chastain as a workaholic in search of "the man of her dreams." more »
As the media debates whether Brad Pitt's nonsensical Chanel No. 5 ad is bad for the international fashion brand, it's a good time check in with New York City dermatologist Dr. Jonathan Zizmor. The skin specialist, who has achieved cult status in the Big Apple because he markets his work as vigorously as Chanel does its clothing and bags mdash: albeit mostly on subway trains — got a national shout-out in the fourth parody ad that Saturday Night Live aired over the weekend, and he tells me it's done absolutely nothing for business. more »
Now that's what you call good publicity! Tom Hanks of all people dropped an F-bomb on Good Morning America this morning (video below!), shocking GMA host Elizabeth Vargas and putting the epic, arty Cloud Atlas on the map with those four little letters. Well done!
I'm going to need more than one martini — Ketel One, straight up, lots of olives — to swallow this ad. Daniel Craig appears with Bond Girl Berenice Marlowe in a new Heineken ad tied to the release of the upcoming 007 feature, Skyfall. Craig's brief appearances book-end the commercial and martini lovers will find some consolation in the fact that he doesn't actually drink from the bottle of Heineken that he orders in the clip. more »
Summit's horror pic Sinister — about a writer (Ethan Hawke) who finds and obsesses over a box of creepy home movies in the attic — debuted a traditional first peek way back when, but a new redband trailer takes some exciting creative liberties with editing and its droning, mounting score. It's almost like the Blow-Up of found footage horror!*
Finally, the Scary Movie franchise is living up to its waning reputation as the
classiest WTF-iest of the lowest common denominator spoof-offs, as The New York Post reveals: "'Charlie [Sheen] and Lindsay [Lohan] filmed a love scene,' said a spy. 'The scene they were shooting for the movie was of them in bed together'... We hear the Scary script called for Lohan to kiss Sheen, and also to slip into a kinky collar." Making out with Charlie Sheen! Just another thing Amanda Bynes hasn't had to do. (Yet.) [NY Post via WetPaint]
Screenwriter Scott Stabile has read the pans and box office bomb reports and anti-Oogieloves screeds, and yet! He's got nothing but (Oogie)love for even his harshest critics: "As all of us adults know, we live in a tense and troubled world. Young kids will be exposed to plenty of real-life scares and violence on TV, in video games, on the computer and in daily life. Why do we have to expose preschoolers to anything but innocence and love in a 90-minute movie? Why isn’t it enough to show a gentle world where people are kind and help one another, in hopes that young kids mimic those sentiments over fighting and jealousy and revenge?" [Scott Stabile via Oogieloves on Facebook]
Oh, those Oogieloves — even a record-setting, all-time low worst box office opening of all time can't keep 'em down. At least, according to Oogieloves mastermind Kenn Viselman, who managed to spin the G-rated kiddie pic's abysmal $448,131 three-day take (that's roughly $207 per screen) into something positive.
Teletubbies marketing visionary Kenn Viselman was banking on his latest kiddie venture, the C-list cameo-packed "interactive" adventure The Oogieloves In The Big Balloon Adventure, capturing the hearts and minds of 3-5 year-olds and their parents this Labor Day weekend. But while it looks like Viselman will make a historical splash in the film game, it's so, so, so the wrong kind: Averaging just $47 per screen after opening in 2,160 theaters on Wednesday, Oogieloves could go down with one of the worst openings of all time.
Kicking off a media blitz of post-scandal promotion for David Cronenberg's Cosmopolis, Robert Pattinson taped his first one-on-one interview with Jon Stewart tonight, hit the film's NYC premiere, and is slated to appear Tuesday at the New York Stock Exchange to ring the Opening Bell. Folks familiar with the Don DeLillo book on which Cosmopolis is based, however, know that having financial prodigy/bored billionaire Eric Packer at the controls of America's financial infrastructure would be, in fact, a terrible idea. But anyway! RPattz alert!