Skyfall: James Bond Will Swap Martinis for... Heineken?
This fall, secret agent James Bond will ditch his famous shaken martini in favor of a cold, frosty bottle of... Heineken. Hey, if sports cars and watches and swimming pools are up for product placement deals, why not 007's drink of choice? Ad Age reports: "Bond, played by Daniel Craig, will star in a Heineken ad. The spot, which will run globally, is by brand agency-of-record Wieden & Kennedy, Amsterdam, and directed by Fredrik Bond. In the movie, Bond will swap his trademark martini for a sip of the brew — at least in one scene." Will this change everything — or anything — about the Bond we know and love and take drinking cues from? [Ad Age via Movie City News]