Peter Jackson is currently experiencing the direct opposite of the CinemaCon Oscar Hype phenomenon explored here last week, with his Hobbit — shot at the adventurous rate of 48 frames per second — drawing more than a few skeptics out of the geek woodwork. This calls for damage control.
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Every year, studios, exhibitors and press gather in Vegas for the annual hype harvest that is CinemaCon (née ShoWest), glimpsing first looks, clips and other previews of hotly anticipated movies to come. Surprises invariably appear, for better or worse, and conversations naturally ensue. Fine. What is not fine — at all — is grounding an Oscar frenzy in 10 minutes of footage from an unfinished film with a release date eight months away.
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Martin Scorsese has long proven his mastery of filmmaking, passion for storytelling and an infectious worship of the medium in which he's produced nearly five decades of singular, sometimes legendary work. Perhaps it should come as no surprise, then, that man of such fervency and skill would take so well to one of the rapidly developing hallmarks of contemporary cinema culture: Trolling.
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There's nothing more enraging to me as a moviegoer than that dreaded moment when, in the middle of a movie, the unmistakable, un-ignorable glow of a cell phone screen cuts through the glorious darkness in my field of vision and takes me out of the viewing experience. Texting, sexting, checking emails, Tweeting -- I don't care what your excuse is, it's not okay to ruin everyone else's experience by using your phone (or talking or shaking the entire row of seats with your nervous-boredom knee jiggle or letting your stank feet air out in the aisles or snoring, you selfish prick.) So why would theater owners or studio heads, whose job it is to deliver an enjoyable movie-going experience to their paying customers, ever even entertain the notion of allowing or encouraging texting in a movie theater?
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Unveiling 10 minutes of Hobbit footage in 3-D at the revolutionary frame rate of 48 frames per second (vs. the standard 24 fps), as Warner Bros. did Tuesday at CinemaCon, should have been the first big buzz moment for Peter Jackson's return to Middle Earth. The immediate reaction to the presentation, however, was anything but good news for the studio or for proponents of the kind of cutting-edge high frame rate cinema technology Jackson and folks like James Cameron and Douglas Trumbull have been championing as the future of film. Instead, it left members of the blogger corps. calling it "jarring," "non-cinematic," and "like a made for television BBC movie," predicting that audiences will be split in embracing the brave new advance.
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G.I. Joe: Retaliation director Jon M. Chu and star Dwayne Johnson popped up to unveil a new trailer for the exhibition pros Monday night at CinemaCon, where The Rock was dubbed the CinemaCon Action Star of the Decade and described with a nickname that's been floating around here and there for months: "Franchise Viagra." The new Rock-centric trailer for G.I. Joe: Retaliation seems to agree with that sentiment. So watch it below and discuss: Could Johnson's muscle-bound box office draw enhance just any limp franchise's potential?
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"He then began threatening the exhibitors to put his movie in their theaters, or else he said he might detonate imaginary bombs underneath their seats. 'Is that chewing gum underneath your seat? Certainly they are not plastic explosives,' he teased. 'Trust me, there are bigger bombs in John Carter. Just shoot the executive behind that. Oh — wait, you did,' he said, referring to [Rich] Ross's recent departure from Disney. But perhaps the harshest zinger was aimed at Steven Spielberg's DreamWorks. To urge CinemaCon attendees to see a screening of The Dictator later Monday evening, Cohen promised free Rolexes, blood diamonds, and young girls — 'or boys, if you are from DreamWorks.'" [LAT]
In a presentation Tuesday at CinemaCon, Disney/Pixar announced that their forthcoming 2012 sequel to the Oscar-winning Monsters, Inc. will be called Monsters University, and is actually a prequel to the original exploring the origins of the friendship between Mike (Billy Crystal) and Sulley (John Goodman). Stars Crystal and Goodman are expected to return along with Steve Buscemi as rival scream-collector Randall Boggs, while a writer and director have yet to be named. Cue the college movie cliché conjecture! What familiar campus experiences might our heroes face -- and what do monsters hang on doorknobs if they don't wear socks? [THR, First Showing]
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