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Adventures in Marketing || ||

G.I. Joe: Retaliation Delayed to March 2013 for 3-D Conversion — and Maybe That's a Good Thing

G.I. Joe: Retaliation Delayed to March 2013 for 3-D Conversion — and Maybe That's a Good Thing

Just about a month before hitting theaters (and right on the cusp of its theatrical marketing campaign), G.I. Joe: Retaliation has been pushed back by Paramount from June 29 to March 2013 to allow for a 3-D conversion. But director Jon M. Chu and the studio had deliberately opted for filming in 2-D before the 11th hour shift. So why opt for 3-D now?
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The 2-Minute Verdict || ||

New G.I. Joe: Retaliation Trailer: Is The Rock Really 'Franchise Viagra?'

G.I. Joe: Retaliation

G.I. Joe: Retaliation director Jon M. Chu and star Dwayne Johnson popped up to unveil a new trailer for the exhibition pros Monday night at CinemaCon, where The Rock was dubbed the CinemaCon Action Star of the Decade and described with a nickname that's been floating around here and there for months: "Franchise Viagra." The new Rock-centric trailer for G.I. Joe: Retaliation seems to agree with that sentiment. So watch it below and discuss: Could Johnson's muscle-bound box office draw enhance just any limp franchise's potential?
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Newswire || ||

RZA Negotiating to Join Jon M. Chu's G.I. Joe Sequel

RZA Negotiating to Join Jon M. Chu's G.I. Joe Sequel

Jon M. Chu's G.I. Joe 2 is adding a Wu-Tang veteran to its ranks! According to THR, rapper-actor-newbie director RZA is in negotiations to appear opposite Channing Tatum, Dwayne Johnson, and Elodie Yung in the action sequel. More on RZA's character and the new actor cast as Flint after the jump.

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Newswire || ||

Report: Jon M. Chu's G.I. Joe 2 Will Not Be in 3-D

Report: Jon M. Chu's G.I. Joe 2 Will Not Be in 3-D

Director Jon M. Chu is one of the few working filmmakers with an intuitive grasp on filming in 3-D, as evidenced by his dynamic visuals in Step Up 3D and Justin Bieber: Never Say Never, so the idea of a G.I. Joe sequel released in 3-D actually sounded promising. But Chu always said he'd rather go 2-D than rush a post-conversion on the action sequel, and a report today suggests that's just what will happen.

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Newswire || ||

Joseph Gordon-Levitt Not Returning for G.I. Joe Sequel

Joseph Gordon-Levitt Not Returning for G.I. Joe Sequel

Joseph Gordon-Levitt has a number of high-profile films in the works, but the Jon M. Chu-directed sequel to 2009's G.I. Joe: The Rise of Cobra isn't one of them. After the jump, watch JGL expertly break the news while avoiding Dark Knight Rises talk, enthusing over Rian Johnson's Looper, and pimping his new film, Hesher.

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Newswire || ||

Jon M. Chu Promises Gritty G.I. Joe 2 and No 3-D Conversion

As soon as Paramount selected Jon M. Chu (Step Up 2 the Streets, Step Up 3D, Justin Bieber: Never Say Never) to direct their upcoming G.I. Joe sequel, the filmmaker faced the uphill battle of changing the perception that he was just a dance movie guy. But in a new interview, the helmer goes long on his love for the property, explains his vision for the sequel, corrects Rachel Nichols' Tweet that certain characters might not return, and vehemently swears that he'd rather make a 2-D film than convert to 3-D in post.

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