You had about as much chance of winning last Friday's lotto jackpot as either Wrath of the Titans or Mirror Mirror had of knocking off the blockbuster incumbent Hunger Games in the box-office sweepstakes, but at least the two new releases didn't have a totally losing ticket. Meanwhile, at least one aggressive holdovers is making its money the old-fashioned way. Your Weekend Receipts are here.
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After years of foisting dashed-off 3-D — and its inflated ticket prices — on movie audiences, studios may have found their most reliable ally yet in shoring up box office: IMAX. And not just the punch and potential of the brand's own 3-D, either, but good old conventional 2-D as well.
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Screenwriter David H. Steinberg's credits include two American Pie sequels, National Lampoon's Barely Legal, the 2002 Devon Sawa vehicle Slackers, and, yes, Puss in Boots... which makes him an expert on adapting for the screen, of course! "...Ultimately I was underwhelmed. The movie simply failed to capture the emotion of the book... (No one in the movie ever looks hungry!)" [Yahoo]
It's easy to pile on Hollywood for its craven cash grabs, sequelitis and other low-hanging fruit harvested and passed off in the name of popular entertainment. It's also fair, after a glance at the top 20 or so openings of all time, to acknowledge that mass audiences have tended to let studios get away with such output over the last decade in particular. But if we're to take anything from the huge opening-weekend success of The Hunger Games, it might be to look at its place on that list — squarely in third place, below even better-regarded cinematic efforts Harry Potter and the Deathly Hallows: Part 2 and The Dark Knight. With this development, could crowds and critics alike have proven what the sheer volume of lesser hits would seem to contradict — that quality matters?
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Lionsgate needed it, and Lionsgate got it: The beleaguered studio's Hunger Games gamble paid off in record-shattering fashion over the weekend, milking smart social-media strategy with old-fashioned saturation marketing — not to mention an honest-to-goodness good film — on the way to $155 million in three days. $155 million. As in the third biggest opening ever. You weekend receipts are here.
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The industry seers pretty much nailed it: "The Hunger Games opened with $68.25M grosses for Friday’s North American box office, including $19.75M in record-setting midnights. That should make for a first weekend of $140M with upside. This is the highest non-sequel opening weekend ever, and the highest debut single day for a non-sequel ever, and the highest March opening ever, and the 5th highest opening day ever." Read Nikki Finke's full report at our sister site Deadline.
You knew The Hunger Games would open big, but this big? Meet your new bona fide box office powerhouse franchise: Taking in $19.75 million at midnight showings around the country, Lionsgate's PG-13 action-romance earned the #1 all-time non-sequel midnight debut, outperforming even The Dark Knight's 2008 $18 million midnight. We've got another true blue four-quadrant blockbuster on our hands, people! If you're sitting bleary-eyed at your desk right now with a happy smile on your face from last night's late night debut, share your reactions after the jump.
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Oh, God, here we go again: "'Katniss's act of self-sacrifice [volunteering to take her sister’s place in the games] is a trigger for an entire revolution. She draws an ethical line that she won’t cross over and it serves as such a beautiful example for people,' [director Gary] Ross said. 'That assertion of her own individual ethics ultimately triggers a revolution just as it was one Tunisian flower vendor that led to the revolt that rifled through the Middle East last year. Or Rosa Parks refusing to sit in the back of the bus. It usually comes down to an act of individual ethics that can trigger something like that.'" [LAT]
Suzanne Collins can start her victory lap now. The film version of her first Hunger Games novel is on the brink of blowing up box-office records – and critics and fans like it, too. Other young-adult fantasy authors haven’t been quite so successful in dealing with Hollywood. Some of Collins’s success was luck and good timing: her first Hunger Games book was released a month after Stephenie Meyer’s final Twilight novel appeared, sending publishers and studios alike scrambling for the next young-adult franchise. But Collins also skillfully played the game with and for the filmmakers, making deliberate choices about how she wrote the novels and how she helped market them to the books’ fierce fans. Forget teenage love triangles or wizards vs. werewolves; here's a far more practical list of dos and don'ts for when your popular young-adult fantasy book is being adapted by Hollywood. (Spoilers for lesser movies ahead.)
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Movie events have become deadly little things, highly mechanized gadgets thrown by studio marketing departments into an audience’s midst in advance; then we just stand around and wait for them to explode. The Hunger Games, adapted from the first of Suzanne Collins’ hugely successful trio of young adult novels, was decreed an event long before it became anything close to a movie: More than a year ago its studio, Lionsgate, launched a not-so-stealthy advertising campaign that made extensive use of social media to coax potential fans into convincing one another that they had to see this movie. The marketing was so nervily persuasive that you had to wonder: How could any movie – especially one that, as it turns out, is largely and surprisingly naturalistic, as opposed to the usual toppling tower of special effects – possibly hope to measure up?
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Gary Ross may have been an unexpected choice to direct The Hunger Games, but his quest for the gig was no less obsessive than the fervor of the novels’ fans; it took him exec-stalking across the Atlantic, involved elaborate custom-made storyboards, and inspired him to make a video of actual Hunger Games fans and their love for Suzanne Collins’s sci-fi series. (Besides, who else could’ve brought on Steven Soderbergh to direct second unit on one of the film’s big scenes?)
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Preparing for a battle to the death in which the odds are most definitely not in her favor, Jennifer Lawrence’s Hunger Games heroine Katniss Everdeen feels utterly alone, trapped within the deceptively cushy confines of the Capitol. Thankfully, she has at least one key ally on her side: Her stylist Cinna, played gracefully by rock star-turned-actor Lenny Kravitz, who discovered only after being cast that he’d be sharing the screen with one of his daughter’s close friends. “I asked, ‘Who’s playing Katniss?’” Kravitz recalled to Movieline. “‘It’s Jennifer Lawrence.’ And I was like, ‘Wow, she was just in my house cooking breakfast!’”
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Now here's an image that could inspire a rebellion: Jennifer Lawrence hit the premiere of The Hunger Games in shiny, glowing gold, joining cast mates Josh Hutcherson, Liam Hemsworth, Elizabeth Banks, Woody Harrelson, and more to celebrate the upcoming YA event movie. Well, OK -- that number's not quite bow and arrow, running-through-the-woods killing people-friendly, but JenLaw destroyed everyone else on that black carpet, including guest (and... secret Hunger Games fan?) Sylvester Stallone. Photos after the jump!
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Young heroes rebel against a fascist government that controls its citizenry through institutionalized terror and reality television, igniting a revolution that spreads across an isolated land via broadcast images and word of mouth. The Arab Spring? Nope. Try The Hunger Games, set in a dystopian sci-fi future that parallels current global unrest, which stars Jennifer Lawrence, Elizabeth Banks, and Donald Sutherland say they hope could spur a generation of YA-consuming youths into political action.
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Screw the bread: From the innovative bakery that brought you edible Uggies — and just in time for one of the more passionately anticipated opening days of the year — comes this remarkable contribution to the annals of sweets: Hunger Games cookies.
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