Speaking of old....Dax Shepard deployed one of the oldest marketing tricks in the book on the Conan show on Monday when he diverted attention from the lame box-office performance of his movie Hit and Run by poking fun at the aging action stars who kicked his cinematic ass, the cast of The Expendables 2. more »
The Expendables 2 bumped last week's number one film The Bourne Legacy to number two over the weekend. The latest installment of the action pic grossed over $28.7 million in its first roll out, averaging a solid $8,670 screens. Bourne dropped 55% in its second round, while Focus Features' Paranorman rounded out the top three in its initial run.
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The Expendables 2 packs a power-punch of action rough 'em up characters including Sylvester Stallone, Jean-Claude Van Dame, Jet Li, Arnold Schwarzenegger, Liam Hemsworth. In their second outting, Mr. Church reunites the group for what should be an easy paycheck, but things go wrong when one of their men is murdered on the job. Revenge is on their minds, but that puts them in enemy territory up against an unexpected threat. The film hits theaters later this year, but Beyond The Trailer host Grace Randolph received some insider impressions of the new pic courtesy of cast members Terry Crews, Dolph Lundgren and Randy Couture at Comic-Con.
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I'm hugely fond of the headline accompanying this Expendables 2 "Comic-Con poster" (just what the movie needed, seriously, because surely none of the thousands of culture obsessives in San Diego will know anything about it) on Ain't it Cool News: "This EXPENDABLES 2 Comic-Con Poster Has Enough Booms, Badasses, Barrels To Humble Even The Most Uppity Of Geeks!!" Yes, it certainly does. You know what else it has? Hilarity.
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One good ammo-riddled torrent of multiplex marketing deserves another, right? Never mind. Ready or not, and on the heels of this afternoon's wild End of Watch spot, behold a new trailer for The Expendables 2. It's got more bullets than brain cells, and someone literally died in one of these explosions (or at least one like them), but who can argue with Arnold Schwarzengger quipping, "I'm back!" or Jason Statham issuing a smirking pronouncement of "man and knife"?
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