WATCH: The Cults of Celebrity: Famous Faces at The Master Screening in New York Reveal What They Worship

An advance screening of Paul Thomas Anderson's The Master brought out the glitterati to New York's Ziegfeld Theater on Tuesday night. Walking the red carpet before show time were cast member Amy Adams, actors Adrien Brody and Edward Norton, plus a few of our favorites from everyone’s latest HBO obsession, Girls.

During the frenzied step-and-repeat, reporters referenced the film's story — which involves an L. Ron Hubbard-like cult founder — to pose questions about Scientology. This didn't exactly go over well, and a lot of those questions went unanswered. Given the film's title, Movieline decided to let our interview subjects be the, um, masters of their own domains and asked them a single question: if you were going to start a cult, what would be its core idea or principle? more »