Adventures in Marketing || ||

Moonrise Kingdom Cast Gathers For Frowny 'Vintage Team Photo'

You've seen the trailer. You've parsed the poster. Now study in the stern countenances awaiting you in Moonrise Kingdom, Wes Anderson's Cannes-opening reverie for which a new "vintage team photo" is making the rounds.
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Mattel's Hunger Games Barbie Looks... Not a Whole Lot Like Jennifer Lawrence

Mattel has unveiled the first look at their Hunger Games-themed Katniss Everdeen Barbie doll ($29.95), available for pre-order today and on shelves in August, and the result is... kinda close to what I envisioned when I read Suzanne Collins' novels. Not that District 12's underfed hunter gal ever hewed that close to Barbie's usual unattainably bosomy dimensions in most readers' minds, but something in Katniss-Barbie's face is appropriately feline, with just the merest hint of the full-lipped pout that Jennifer Lawrence brought to the screen.
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Surprise, Surprise: Bully Nabs PG-13 Without Trimming Offensive Scene

You don't need me to explain to you how Harvey Weinstein is half huckster-genius and half megalomaniac witch doctor (even though I have, again and again and again). Find all the evidence you need in Thursday's announcement that Bully — the "controversial" documentary chronicling America's bullying epidemic — would finally receive the PG-13 rating it so conspicuously sought from the MPAA. The best part: It won't even have to trim the offending scene at the heart of all the publicity to date. Surprise! Suckers.
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New What To Expect When You're Expecting Poster: Yup, Still Humiliating

Neither the ladies nor the guys have emerged from the What to Expect When You're Expecting marketing miasma unscathed, but at least now we can get all of our ensemble humiliation out of the way in one convenient new one-sheet.
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Adventures in Marketing || ||

Start Planning That Luxurious Hunger Games Getaway

This just in from CheapOair, offering travel deals to the Charlotte, NC area that played host to the Hunger Games production. "Visit the DuPont State Recreational Forest (also known as the arena in the movie) where you can find a dramatic landscape of waterfalls, hideaway lakes, streams and pines, as well as the spot where Peeta camouflaged himself in the movie, and traces of the pyrotechnics from the fireball sequence." While you're at it, how's about a lovely spring picnic on the site where children lost their lives fighting to the death in the movie? Sign me up!
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Skyfall: James Bond Will Swap Martinis for... Heineken?

This fall, secret agent James Bond will ditch his famous shaken martini in favor of a cold, frosty bottle of... Heineken. Hey, if sports cars and watches and swimming pools are up for product placement deals, why not 007's drink of choice? Ad Age reports: "Bond, played by Daniel Craig, will star in a Heineken ad. The spot, which will run globally, is by brand agency-of-record Wieden & Kennedy, Amsterdam, and directed by Fredrik Bond. In the movie, Bond will swap his trademark martini for a sip of the brew — at least in one scene." Will this change everything — or anything — about the Bond we know and love and take drinking cues from? [Ad Age via Movie City News]

Adventures in Marketing || ||

Three Stooges Medical Spoof Prescribes 'Stoogesta,' Or Maybe Just Don't Watch The Movie

I can picture the lightbulb that went off the day someone in marketing came up with the idea of a viral goof on a medical ad for April 13's The Three Stooges: 'It's like a disease, only moviegoers won't want the cure!' Actually, I'd kill for an anti-"Stoogation" remedy that'd make the Farrelly Bros.' upcoming re-imagining seem remotely palatable. I'm hoping the entire campaign has simply misrepresented what will turn out to be the comic discovery of the year after this painfully nonsensical ad for "Stoogesta."
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Bush? Soundgarden? Evanescence? The Avengers Soundtrack Features All the Hottest Bands of Yesterday

In addition to announcing their Tribeca closing night bow, Marvel recently unveiled the full track listing for their upcoming Avengers companion album, comprised of "music from and inspired by" the May 4 superhero flick. Among the hot bands of today yesterday contributing future hits to the soundtrack? Soundgarden! Papa Roach! Bush! And the kicker: Evanescence. Now, I know these major recording artists have been around since their respective heydays in the '90s and '00s, but really, Avengers? I haven't had this kind of knee-jerk reaction to a movie soundtrack since I revisited the abomination that was the soundtrack to 1998's Godzilla.
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'To Be the Best': Val Kilmer Takes a Bullet for Tenacious D

So this is what Val Kilmer and his luscious locks were doing hanging with Kyle Gass and Jack Black, AKA Tenacious D. In the newly released video 'To Be the Best,' Black and Gass find their fates have gone in different directions following the failure of their film Tenacious D: In the Pick of Destiny and only Kilmer, Dave Grohl, and Josh Groban can help mental patient Gass and "Hollywood Jack" reunite (for their new album, in stores May 15). Also on hand? Tim Robbins. Why not?
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Adventures in Marketing || ||

After You're Done Pumping $6/Gallon Gas, Spend All You Have Left in Life to See Battleship

"Highlights of Battleship partnerships include (in alphabetical order): CHEVRON EXTRAMILE — Chevron’s ExtraMile convenience stores will feature a Battleship instant-win game that will be promoted via radio, in-store game cards, as well as online with banner ads at Chevronextramile.com. In-store signage will include pump toppers, pump posters, door decals, counter cards and employee buttons." [Deadline]

Adventures in Marketing || ||

The 9 Most Offensively Stupid Parts of Pitbull’s Men in Black 3 Theme Song

As if you didn't already have enough reason to be afraid of the coming megabudgeted cash-in that is Men in Black 3, here comes the sequel's poppy theme song, courtesy of rapper Pitbull and not franchise star/Fresh Prince Will Smith. Oh, it gets worse: "My 19-year-old daughter turned me on to Pitbull," explained director Barry Sonnenfeld (via NME). "I'm thrilled that he wrote such a great song for our movie that totally gets it." If this monstrosity "totally gets it," we're all screwed. Hit the jump to listen and find out why.
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Adventures in Marketing || ||

Bully Will Be Released Unrated, But Will Theaters Let Kids In?

With the MPAA ruling in favor of upholding Bully's R-rating, the Weinstein Co. has announced that they'll release the documentary as planned on March 30 -- in its full, explicit language-laden unrated cut. The question is, will theaters let minors see it? "I know the kids will come, so it’s up to the theaters to let them in,” said director Lee Hirsch in a press release, with TWC marketing head Stephen Bruno adding pressure to the theaters to "step up and do what's right."
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Today in 'No, Thanks': Hop-Inspired Doughnuts

Here's just the Easter treat for that special child in your life whom you totally hate: "'We've captured the delightfulness of this hilarious hit family comedy in two great-tasting, egg-shaped treats,' explains Ron Rupocinski, Krispy Kreme Corporate Chef. 'They're a fun and colorful way for your family to celebrate the arrival of spring and the Blu-ray™ and DVD release of HOP.'" Reportedly, neither taste like Russell Brand, so there's that. [PRNewswire]

Adventures in Marketing || ||

And Now, Darren Aronofsky Directs J. Lo In A Commercial For Kohl's

When Darren Aronofsky directed a sumptuous Revlon commercial for mascara last year I called it his "least-daring work to date," but now comes a new project to trump that dubious accomplishment. Behold, the Oscar-nominated Black Swan director's gripping ad for Kohl's department store featuring J. Lo singing and dancing to a Kiki Dee cover song, a video that makes Jessica Biel plumping her lashes look like Requiem for a Dream.
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Adventures in Marketing || ||

Finally: The Hunger Games Has its Own Cookies

Screw the bread: From the innovative bakery that brought you edible Uggies — and just in time for one of the more passionately anticipated opening days of the year — comes this remarkable contribution to the annals of sweets: Hunger Games cookies.
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