And Now, Darren Aronofsky Directs J. Lo In A Commercial For Kohl's

When Darren Aronofsky directed a sumptuous Revlon commercial for mascara last year I called it his "least-daring work to date," but now comes a new project to trump that dubious accomplishment. Behold, the Oscar-nominated Black Swan director's gripping ad for Kohl's department store featuring J. Lo singing and dancing to a Kiki Dee cover song, a video that makes Jessica Biel plumping her lashes look like Requiem for a Dream.

Kohl's "Classic. Remixed" from H.K. McCANN on Vimeo.

Oh, Darren. Can we go back to those meth PSAs and pretend this never happened?

[MediaBistro via Vulture]


  • MartiniShark says:

    Saw this on TV and have to wonder -- an accomplished director did this? Calls to mind all the top flight directors who made Super Bowl spots only to have a fan-submitted amateur effort voted the #1 commercial.

    • SallyinChicago says:

      I for one like it, it shows her different dress designs and they are bright and easy fitting. I just might go check out her collection @ Kohls.

  • Jorn says:

    It's hard to refuse a $20.000 payday.

  • j'accuse! says:

    Yeah, the advert was kinda meh. Now if you'll excuse me, I have a hot date with a single, confident bisexual girl named Jessica and I don't want to be late.

  • KevyB says:

    How can this NOT be considered daring?? J-Lo is allowed to "sing"!! And just look at that gawd-awful shit she's wearing! It's Black Swan 2: Electric Bug-a-Boo!

  • Aria says:

    I used to think the same concept about the subject but now I viewed your most recent blog entry on it and it changed my mind completely.

  • Amelia says:

    A big thank you for your blog post. Great.

  • Leah says:

    Pretty! This has been an incredibly wonderful article. Thanks for supplying this information.