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Adventures in Marketing || ||

And Now, Darren Aronofsky Directs J. Lo In A Commercial For Kohl's

Darren Aronofsky directs J. Lo for Kohl's

When Darren Aronofsky directed a sumptuous Revlon commercial for mascara last year I called it his "least-daring work to date," but now comes a new project to trump that dubious accomplishment. Behold, the Oscar-nominated Black Swan director's gripping ad for Kohl's department store featuring J. Lo singing and dancing to a Kiki Dee cover song, a video that makes Jessica Biel plumping her lashes look like Requiem for a Dream.
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Watch the Darren Aronofsky-Directed Revlon Ad Starring Jessica Biel and Pharrell

The good news: Jessica Biel got her chance to work with Oscar-nominated director Darren Aronofsky! The bad news: It was for a Revlon commercial about lash-plumping mascara. And, well, it's no Black Swan; now there's a movie that knew its way around a make-up brush. Watch Biel pout and bat her lashes in soft focus in Aronofsky's least-daring work to date after the jump.

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