With The Dark Knight Rises release fast approaching, Warner Bros. has launched their latest bit of buzz-driving viral marketing by teasing a brand-new trailer for the July release. But in order to see that trailer, Bat-fans must first "help" the Gotham City Police Department "find" Batman by tracking hundreds of pieces of Bat-graffiti strategically placed around the world; for each bit of graffiti located and tagged via social media, Warner Bros. will unveil the new trailer one frame at a time. Graffiti: it's not just for Oscar-nominees anymore!
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Screening the first 12 minutes of Sound of My Voice and a dynamic new trailer, Fox Searchlight opened WonderCon 2012 with everything they've got -- footage, star/co-writer Brit Marling and director Zal Batmanglij, that viral secret handshake, and an in-character appearance by the film's cult members Klaus and Mel, who addressed the Anaheim Convention Center crowd with a pitch to join them on a spiritual journey. Their invitation: Join them at Booth #348 today, where they'll be happy to meet you, discuss their beloved leader from the year 2054, and "answer any questions and help you with your future."
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Heads up, Dark Knight Rises watchers: A cool bit of viral marketing just arrived on my doorstep detailing what appear to be the dastardly plans of Tom Hardy's S&M baddie Bane. If you're remaining spoiler-free, I'd advise you not to hit the jump for more... not that I can really make heads or tails of the elaborate map of Gotham City he's marked up with his dastardly plans. Fire's about to rise, y'all!
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The Girl With the Dragon Tattoo Tumblr Mouth Taped Shut recently unearthed a startling artifact: A vintage segment of the investigative news program Hard Copy exploring the case of one Harriet Vanger, a teenager who went missing decades ago from her family estate in Hedeby Island, Sweden. Watch the unsettling VHS-era report after the jump, complete with your favorite commercials from '80s primetime television.
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How do you possibly promote a movie about a promiscuous high school student in the '80s? If you're ripping a page out of the Weinstein Co.'s Dirty Girl's marketing book, try launching a blog where users can anonymously share their deepest, darkest, most twisted sexual fantasies... then making it accessible for anyone aged 13 and up! Um, guys...?
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