I'm going to need more than one martini — Ketel One, straight up, lots of olives — to swallow this ad. Daniel Craig appears with Bond Girl Berenice Marlowe in a new Heineken ad tied to the release of the upcoming 007 feature, Skyfall. Craig's brief appearances book-end the commercial and martini lovers will find some consolation in the fact that he doesn't actually drink from the bottle of Heineken that he orders in the clip. more »
"We have relationships with a number of companies so that we can make this movie. The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is. [...] This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can. The great thing is that Bond is a drinker, he always has been, it’s part of who he is, rightly or wrongly, you can make your own judgment about it, having a beer is no bad thing, in the movie it just happens to be Heineken." Somewhere in Hell, Frank Booth weeps. (Link NSFW, obvs.) [Moviefone via NYT]
This fall, secret agent James Bond will ditch his famous shaken martini in favor of a cold, frosty bottle of... Heineken. Hey, if sports cars and watches and swimming pools are up for product placement deals, why not 007's drink of choice? Ad Age reports: "Bond, played by Daniel Craig, will star in a Heineken ad. The spot, which will run globally, is by brand agency-of-record Wieden & Kennedy, Amsterdam, and directed by Fredrik Bond. In the movie, Bond will swap his trademark martini for a sip of the brew — at least in one scene." Will this change everything — or anything — about the Bond we know and love and take drinking cues from? [Ad Age via Movie City News]
