The marketing noise at Comic-Con is always such a cacophony, it can be tough-to-impossible to get tiny movies noticed in the chaos unless they've got attention-grabbing hooks. Like, say, finding a thumb drive inside a condom that just happens to contain the first-look teaser at Ron Perlman as a transsexual named Phyllis greeting his Sons of Anarchy son Charlie Hunnam (both in town for this weekend's Pacific Rim and SoA panels) and Bridemaids' Chris O'Dowd with a big, fat kiss. Movieline's got your first look at the indie comedy Frankie Go Boom!
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While some marketing efforts demand a close read, others allow no margin for misundertanding what they are, where they come from, or what they portend. Take writer-director Jordan Roberts's comedy Frankie Go Boom, which premieres this weekend at South By Southwest with arguably the best tagline of any festival film in history and the promise of Ron Perlman in full transgender mode. Get your first look at the poster — and a tagline translation — after the jump.
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SXSW routinely boasts the most varied and neverending film line-up of the year, and the just-announced 2012 behemoth of a roster is no exception. So let's make it a wee bit easier to take in, shall we? After the jump find the buzzworthiest titles among the 100+ features and documentaries debuting this March in Austin, from major upcoming studio peeks (21 Jump Street) to docs (a new Jessica Yu!) and much smaller (but potentially completely awesome) fare.
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