Man, tip your cap to the marketing crew at 20th Century Fox, which redirected one of 2012's most unfortunate current-events overlaps into a completely revised angle that it probably should have pursued in the first place. Behold: the new and improved teaser for The Watch, complete with introduction by star Vince Vaughn.
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On the one hand, the difference between the domestic and international trailers for Prometheus is staggering: The former sells atmosphere and legacy while the latter sells both of those and story (and Charlize Theron, I guess). On the other hand, they have the most important component in common: They sell the hell out of Ridley Scott's Alien throwback.
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Every year, studios, exhibitors and press gather in Vegas for the annual hype harvest that is CinemaCon (née ShoWest), glimpsing first looks, clips and other previews of hotly anticipated movies to come. Surprises invariably appear, for better or worse, and conversations naturally ensue. Fine. What is not fine — at all — is grounding an Oscar frenzy in 10 minutes of footage from an unfinished film with a release date eight months away.
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Fox seems to think so: "Sean Hayes, Chris Diamantopoulos, and Will Sasso -- starring as Larry, Moe & Curly -- in the all new The Three Stooges movie from Twentieth Century Fox, will start the action by delivering the green flag at the Daytona 500, NASCAR’s most prestigious race, on Sunday, February 26th." [Press release]
Something fun to spice up the end of the week: 20th Century Fox has set up a telephone line for the raunchy David Gordon Green-directed December comedy The Sitter and star Jonah Hill will allegedly be answering calls at random. We unfortunately only reached his appropriately inappropriate voicemail, but you might get lucky. What would you ask? How many pleas for weight loss tips will Hill get before he tires of this nifty marketing ploy? Dial (917) 409-7838 and find out. [20th Century Fox]
What makes Zorro the hero he is? The 19th century Spanish Californian roots, that mask, the swashbuckling. But many of those defining elements will be scrapped for Fox's planned reboot, Zorro Reborn, which sets the legendary hero on a quest for justice in the post-apocalyptic future, possibly without even his iconic sword. Is this heresy or a brilliant twist on the 90-year-old pulp mythology?
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