You've got to hand it to the gang at Dreamworks -- they are really trying to promote the hell out of their $80 million robot boxing movie Real Steel. Earlier this week, the studio stuck the film's star Hugh Jackman into a WWE Raw ring in front of 15,000 wrestling fans who, it's safe to say, were not too familiar with the work of the Tony Award-winning Australian. A strained, scripted and shameless six minutes worth-of Real Steel-shilling ensued. Today, meanwhile, mega-scale shows of Real Steel marketing continue -- at LAX
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Nicolas Cage in a glittery face mask. January Jones inexplicably playing bass guitar. Jones being held hostage at gunpoint. Cage getting handcuffed. Jones and Cage raging at Mardi Gras. Separately, all of these images could be part of an entertaining movie. Unfortunately, when strung together though, they give us the curious marketing for Roger Donaldson's long-delayed thriller Justice.
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New images and behind the scenes peeks are steadily emerging over at The Girl with the Dragon Tattoo's Tumblr Mouth Taped Shut, including a new piece of maybe-poster art for the December 21 thriller. But there's something familiar in the way Daniel Craig's face is split by Rooney Mara's shadowy profile. Was someone over at Sony marketing borrowing from the Apple playbook?
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The parody trailers for The Muppets have tackled rom coms, Green Lantern, and more over the course of the marketing campaign for the Jason Segel-led November release, but this one takes the cake. Because you haven't really thought enough about Kermit and Miss Piggy until you've seen them posing as The Girl with the Dragon Tattoo's Mikael Blomkvist and Lisbeth Salander. (Sans pierced-nipple nudity, but still.) Muppets, you win.
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Something fun to spice up the end of the week: 20th Century Fox has set up a telephone line for the raunchy David Gordon Green-directed December comedy The Sitter and star Jonah Hill will allegedly be answering calls at random. We unfortunately only reached his appropriately inappropriate voicemail, but you might get lucky. What would you ask? How many pleas for weight loss tips will Hill get before he tires of this nifty marketing ploy? Dial (917) 409-7838 and find out. [20th Century Fox]
We can all agree that the posters and images released so far for Summit's The Twilight Saga: Breaking Dawn - Part 1 have been a little subdued, with far less angst on display here than in previous installments and more of a focus on Bella and Edward's domestic skinny-dipping, chess-playing, honeymooning bliss. Fine enough. While you wait with bated breath to see what Summit unveils as their actual official poster, take a gander at newly surfaced key art that sees nine familiar characters in their new Breaking Dawn garb.
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Who knew that the No Country For Old Men poster would be so influential in 2011? A few months after the team behind the Fright Night remake appeared to borrow heavily from the one-sheet for the Coen Brothers' big Oscar winner of 2007, an eagle-eyed tipster points out another upcoming film's marketing debt.
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For the fourth time in eight days, the Internet is abuzz with sightings of new dwarves from The Hobbit. That brings the number of such recently revealed characters to a grand total of 10 -- almost but not quite enough to make a sexy, sexy Dwarves of The Hobbit calendar for the Tolkien obsessive in your life. In all sincerity, I hope you get that calendar. Just not right now.
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