And Now, Darren Aronofsky Directs J. Lo In A Commercial For Kohl's
When Darren Aronofsky directed a sumptuous Revlon commercial for mascara last year I called it his "least-daring work to date," but now comes a new project to trump that dubious accomplishment. Behold, the Oscar-nominated Black Swan director's gripping ad for Kohl's department store featuring J. Lo singing and dancing to a Kiki Dee cover song, a video that makes Jessica Biel plumping her lashes look like Requiem for a Dream.
Kohl's "Classic. Remixed" from H.K. McCANN on Vimeo.
Oh, Darren. Can we go back to those meth PSAs and pretend this never happened?
[MediaBistro via Vulture]
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Comments
Saw this on TV and have to wonder -- an accomplished director did this? Calls to mind all the top flight directors who made Super Bowl spots only to have a fan-submitted amateur effort voted the #1 commercial.
I for one like it, it shows her different dress designs and they are bright and easy fitting. I just might go check out her collection @ Kohls.
It's hard to refuse a $20.000 payday.
Yeah, the advert was kinda meh. Now if you'll excuse me, I have a hot date with a single, confident bisexual girl named Jessica and I don't want to be late.
lol
Had to delete that spam, but good luck with that!
How can this NOT be considered daring?? J-Lo is allowed to "sing"!! And just look at that gawd-awful shit she's wearing! It's Black Swan 2: Electric Bug-a-Boo!
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