With two and a half months until David Fincher's adaptation of The Girl With the Dragon Tattoo hits theaters, another eerie behind-the-scenes video has appeared on the mysterious Tumblr account Mouth Taped Shut. This latest installment in the film's viral marketing campaign offers audience members a sneak peak into the making of that scandalous Dragon poster -- this one shaped like a razor blade and printed on sheets of metal -- set against Trent Reznor's soundtrack.
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New images and behind the scenes peeks are steadily emerging over at The Girl with the Dragon Tattoo's Tumblr Mouth Taped Shut, including a new piece of maybe-poster art for the December 21 thriller. But there's something familiar in the way Daniel Craig's face is split by Rooney Mara's shadowy profile. Was someone over at Sony marketing borrowing from the Apple playbook?
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The parody trailers for The Muppets have tackled rom coms, Green Lantern, and more over the course of the marketing campaign for the Jason Segel-led November release, but this one takes the cake. Because you haven't really thought enough about Kermit and Miss Piggy until you've seen them posing as The Girl with the Dragon Tattoo's Mikael Blomkvist and Lisbeth Salander. (Sans pierced-nipple nudity, but still.) Muppets, you win.
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Over the summer, audiences got their first taste of David Fincher's English-language version of The Girl with the Dragon Tattoo in the form of a "leaked" trailer that was either stolen and placed online or (more likely) a brilliantly secretive piece of marketing posed as an accidental viral phenomenon. This week something called Mouth Taped Shut (http://mouth-taped-shut.com/) debuted announcing a special surprise attached to a number of "secret" regional screenings of upcoming Sony films Straw Dogs and Moneyball. That surprise turned out to be an eight-minute preview trailer for Fincher's Dragon Tattoo.
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If you've seen Niels Arden Oplev's 2009 Swedish adaptation of Stieg Larsson's The Girl with the Dragon Tattoo, you already have faces attached to the cast of characters in the bestselling trilogy-starter. So Sony's smart to roll out 18 character profiles introducing you to the new Lisbeth Salander (Rooney Mara, managing to look simultaneously different and similar to Noomi Rapace), Mikael Blomkvist (Daniel Craig in scruffy journalist-wear) and their fellow players in David Fincher's December English-language remake.
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