So did all that MPAA ratings nonsense and media outcry pay off for Bully? What do you think? Lee Hirsch's film achieved the year's best documentary opening to date with $115,000 on five screens in New York and Los Angeles — a $23,000-per-theater average that amounted to the best of the week by nearly $10,000 over The Hunger Games. But now that The Weinstein Company has to take its unrated baby out of the doc-friendly megamarkets and into the mainstream wilds, a new report suggests that Harvey Weinstein may be preparing to make the cuts required for a PG-13. Surprise!
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How do you come to the rescue of the millions of children who need someone — anyone — to do what they can’t: get their bullies off their backs? Director Lee Hirsch has sounded a call to action with his new documentary Bully, which exposes bullying from the front lines.
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How do you come to the rescue of the millions of children who need someone — anyone — to do what they can’t: get their bullies off their backs? Director Lee Hirsch has sounded a call to action with his new documentary Bully, which exposes bullying from the front lines.
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The schoolyard bully may be a stock character, a cliché, but in the world of Lee Hirsch’s earnest documentary Bully, he’s very real: The picture tells the stories of several kids — all of them from fairly rural parts of the United States — who suffer daily at the hands of their classmates, fielding everything from hurtful taunts to physical assault.
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With the MPAA ruling in favor of upholding Bully's R-rating, the Weinstein Co. has announced that they'll release the documentary as planned on March 30 -- in its full, explicit language-laden unrated cut. The question is, will theaters let minors see it? "I know the kids will come, so it’s up to the theaters to let them in,” said director Lee Hirsch in a press release, with TWC marketing head Stephen Bruno adding pressure to the theaters to "step up and do what's right."
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