Adventures in Hunger Games Marketing: Effie Trinket, Style Icon

As The Hunger Games' March 23 release fast approaches, Lionsgate is churning out a steady stream of stills and goodies and tie-ins to stoke the fires of fandom and they've put a surprising bit of marketing muscle behind not only star Jennifer Lawrence, but co-star Elizabeth Banks and her supporting character, Effie Trinket. On second thought, maybe that's not so surprising; Effie's strikingly gaudy visual look, representative of image-obsessed Capitol culture in the fictional nation of Panem, offers more in the way of marketing opportunities than Katniss Everdeen's tomboy-turned-teen warrior ensembles.
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Stanley Tucci Makes the Most Perfect Addition Yet to The Hunger Games

If you thought Elizabeth Banks as Effie Trinket was great casting, wait 'til you find out which character Stanley Tucci has signed on to play in Gary Ross's 2012 adaptation of The Hunger Games. First hint: It's pretty much perfect casting. Second hint: No, it's not Haymitch.

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Elizabeth Banks Tweets Hunger Games Casting Confirmation

Say what you will about Lionsgate's slow trickle of a casting roll-out, or director Gary Ross and novelist Suzanne Collins' choices -- Elizabeth Banks might just be the most perfectly chosen member of the Hunger Games cast thus far. Tweeting today to confirm her official involvement, Banks' enthusiasm leaped off the Twitter page as she quoted her soon-to-be onscreen alter ego, Effie Trinket.

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