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VIDEO: Return to Mos Eisley With Volkswagen and a Fat Dog

VIDEO: Return to Mos Eisley With Volkswagen and a Fat Dog

I don't know who makes this stuff up, but either way, this Super Bowl spot for Volkswagen featuring a fat dog, the interspecial scalawags from Star Wars's Mos Eisley cantina, and a certain climactic cameo is A) superior to any of that 3-D Lucasian mess heading to theaters next weekend and B) just refreshing enough to flush the taste of Matthew Broderick's Honda ad from one's mouth.
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Behind the Camera || ||

Ron Paul's Campaign Song Is... The Star Wars Imperial March

Ron Paul, Getty Images

Candidates campaigning for the Presidential ticket usually opt for safe campaign songs carefully chosen to align themselves consciously and subconsciously with certain sets of values, but last night, Ron Paul went a different route: He and his supporters celebrated their second-place victory in the New Hampshire Republican primary to the sounds of "The Imperial March" from Star Wars. Yes, Darth Vader's theme song.
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Adventures in Marketing || ||

Today in Star Wars Insanity: Vader Burgers, Darth Tea and the Church of Jediism

Star Wars Jedi Burger

If Yoda shilling for cup noodles made your skin crawl and your soul cry “Nooooo,” get ready to feel the Force sell-out even harder, and weirder, with a recent spate of George Lucas-approved shameless Star Wars marketing tie-ins. First, there’s Darth Maul and Yoda stumping for Lipton iced tea. Embarrassing, but that’s nothing compared to the super disgusting idea of a Darth Vader-themed hamburger featuring black-dyed buns. Blech. These are not the burgers you’re looking for, at least not to eat.
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Newswire || ||

Who Wins in the Showdown Between Watermelon Optimus Prime and Carrot Darth Vader?

Who Wins in the Showdown Between Watermelon Optimus Prime and Carrot Darth Vader?

Because it's Friday and you deserve it, here's the latest newcomer in the world of the artistic pop culture food art wars: Watermelon Optimus Prime, forged from the flesh of a juicy, juicy watermelon. But how does the edible Autobot leader compare to the nefarious design of delicious darkness that is Carrot Darth Vader?

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Newswire || ||

Watch Pint-Sized Thor One-Up the Volkswagen Darth Vader Kid

Remember that adorable Star Wars-themed VW Super Bowl commercial that went viral, about a tyke in a Darth Vader costume who's duped into thinking his Force is strong by a dad with a remote-controlled keychain? (Ah, deceiving kids. Always fun.) Well, here comes Little Thor, whose frustrated attempts to similarly use Mjolnir on unsuspecting household appliances and a golden retriever culminate in a decidedly different ending.

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