Their five-time Oscar winner The Artist may have just experienced its most lucrative weekend at the box office to date, but newly installed Legionnaire of Honor Harvey Weinstein and his Weinstein Co. minions remain firmly focused today on the Great Bully Ratings Non-troversy of 2012. How do we know? To Twitter, where #BullyMovie is this morning's highest-ranking (promoted, ahem) trending topic.
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What week for Harvey Weinstein: Win a truckload of Oscars on Sunday, re-up on a PR war with the MPAA on Tuesday, and then today — as his company's other notable French import Intouchables prepares for its U.S. premiere in New York City — start a trans-Atlantic flame war with France's most infamously racist old coot. It's like Linsanity, but for Hollywood megalomaniacs! Weinsanity! And there's more.
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You've heard about Bully, right? The anti-bullying documentary featuring real video of real teenage bullies tormenting real peers, interspersed with experts and victims alike expounding on our ongoing bullying epidemic? Of course you have, because when The Weinstein Company wasn't shoving its 2012 Oscar crop down your throat, it was protesting way too much about a ratings "controversy" that would require youngsters under 17 to attend the doc with a parent or guardian. God forbid! Because the last thing we want is parents and teens watching and ideally discussing a film about bullying, right?
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Says storied MPAA-fighter Harvey: "I have been compelled by the filmmakers and the children to fight for an exception so we can change this R rating brought on by some bad language. As a father of four, I worry every day about bullying; it’s a serious and ever-present concern for me and my family. I want every child, parent, and educator in America to see Bully, so it is imperative for us to gain a PG-13 rating. It’s better that children see bad language than bad behavior, so my wish is that the MPAA considers the importance of this matter as we make this appeal.” [Press release via IndieWire]
