'Boil Japan': Watch Yoda Shill for Instant Noodles in Japanese Commercial
"Believe in your own power, you must." Words of wisdom from Star Wars guru Yoda have finally found their true purpose: Instructing a nation of instant noodle-eaters to activate their inborn power... to boil water! Seriously. You thought Vader's "Nooooo!" was blasphemous? Where's your god now, nerds?
To be fair, I'm sure the whole of Star Wars fandom has done its part to keep the instant ramen industry alive through the generations. And the Japanese love Star Wars. Maybe Yoda and noodles were always two great tastes that taste great together?
I'll admit, I understand the Nissin marketing team's choice of tagline even less: "Boil Japan." Boil Japan? I hardly know Japan! (groan)