Producer Jason Blum Talks 'Sinister' & The 'Paranormal Activity' Recipe For Success
![Producer Jason Blum Talks 'Sinister' & The 'Paranormal Activity' Recipe For Success](http://movieline.com/wp-content/uploads/2012/10/jason-blum-120x58.jpg?w=120&h=120&crop=1)
Jason Blum had produced a dozen projects before he hit upon 2007's sleeper phenomenon Paranormal Activity, a micro-indie horror pic with no stars that in turn became the model for Blumhouse Productions, his own genre-leaning multimedia label. Fast forward just five years and Paranormal Activity 4 is set to continue the series' low-budget thrills (with webcam technology!) next week, while the Blum-produced Sinister, about a writer (Ethan Hawke) contending with a house haunted by insidious forces, opens today. (For a third new venture, The Blumhouse of Horrors, Blum & Co. take over a historic theater in downtown Los Angeles. More info here.)
Movieline caught up with the man behind many of the most profitable — and cost-effective — horror hits in recent memory for a peek behind the curtain: What's the Blum secret to success?
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