Good news! Those annoying extra ticket price surcharges you've been paying to see movies in the third dimension could wane in the coming year, predicts Spotlight Theatres CEO Joe Paletta. Oh wait, there's bad news too: Regular old 2-D prices will rise to even things out.
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By the year 2013, IMAX theaters and Kodak will bring digital theatrical projection to the next level with a single, exciting, futuristic-sounding concept: LASERS! The companies announced their partnership today in a statement promising advances in quality projection in large-scale IMAX and dome theaters in the coming years to benefit moviegoers, theaters, and investors. Win-win-win?
Boston Globe film critic Ty Burr confirms what you may have already noticed at your local chain multiplex: picture quality sucks, and an unspoken company cost-cutting policy is to blame. Thanks to a perfect storm of practices uncovered at an AMC Loews in Boston, endemic to the company and other chains -- going cheap on projection, sweetheart deals with Sony, sheer laziness -- ticket buyers are getting shafted at 2-D screenings dimmed by 50 to 85 percent brightness.
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