3-D Ticket Prices May Decline in 2012, But There's a Catch
Good news! Those annoying extra ticket price surcharges you've been paying to see movies in the third dimension could wane in the coming year, predicts Spotlight Theatres CEO Joe Paletta. Oh wait, there's bad news too: Regular old 2-D prices will rise to even things out.
"Among the bigger changes will [sic] probably see the 3-D upcharge disappear," he writes. "3-D charges will help increase the overall ticket-price but, as an industry, I think we’ll see a blend begin to emerge in 2012, where patrons will have a single price for both 2-D and 3-D films. 2-D prices will increase and 3-D prices will decrease."
By my calculation this only benefits 3-D enthusiasts and 3-D filmmakers, and punishes anyone who doesn't want to subject themselves to the stereoscopic experience. And what of the stereo-blind?? If Spotlight's ticket adjustments catch on to other chains, be prepared to dip into your pocketbooks accordingly.