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Adventures in Marketing || BY Jen Yamato || 08 30 2012 9:00 PM

Oogieloves Averages $47 Per Screen, On Track For Wrong Kind Of Box Office Record

Oogieloves Averages $47 Per Screen, On Track For Wrong Kind Of Box Office Record

Teletubbies marketing visionary Kenn Viselman was banking on his latest kiddie venture, the C-list cameo-packed "interactive" adventure The Oogieloves In The Big Balloon Adventure, capturing the hearts and minds of 3-5 year-olds and their parents this Labor Day weekend. But while it looks like Viselman will make a historical splash in the film game, it's so, so, so the wrong kind: Averaging just $47 per screen after opening in 2,160 theaters on Wednesday, Oogieloves could go down with one of the worst openings of all time.
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Burning Questions || BY Jen Yamato || 08 28 2012 6:45 PM

So WTF Is An Oogieloves, Anyway?

So WTF Is An Oogieloves, Anyway?

This week, your Labor Day holiday viewing kicks off with Tom Hardy in cardigans in John Hillcoat's Lawless for the grown-ups and the PG-13 horror flick The Possession for everyone else. Well, almost everyone else; if you have eyeballs and live in the targeted marketing range of self-professed Teletubbies PR whiz Kenn Viselman, another new offering is jockeying for the disposable ticket monies of the kid-toting demographic out there. Its name is Oogieloves. And it's coming for you.
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