When Darren Aronofsky directed a sumptuous Revlon commercial for mascara last year I called it his "least-daring work to date," but now comes a new project to trump that dubious accomplishment. Behold, the Oscar-nominated Black Swan director's gripping ad for Kohl's department store featuring J. Lo singing and dancing to a Kiki Dee cover song, a video that makes Jessica Biel plumping her lashes look like Requiem for a Dream.
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Commercial director and Ridley Scott protege Carl Erik Rinsch will become better known when his feature debut, the ambitious Keanu Reeves samurai epic 47 Ronin, hits theaters in 2012. But in the meantime, another another of his eye-catching shorts has hit the web that showcases what could be the introduction of a memorable new talent to the film world. In Escape the Map, commissioned by Mercedes-Benz, Rinsch offers an interactive behind-the-wheel adventure set entirely in a pixelated, digital world of intrigue and femme fatales caught in the matrix of Google Streetview. Watch it and weigh in; is Rinsch the visionary filmmaker of the future?
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The good news: Jessica Biel got her chance to work with Oscar-nominated director Darren Aronofsky! The bad news: It was for a Revlon commercial about lash-plumping mascara. And, well, it's no Black Swan; now there's a movie that knew its way around a make-up brush. Watch Biel pout and bat her lashes in soft focus in Aronofsky's least-daring work to date after the jump.
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