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The Movieline Interview || ||

Kevin Feige on Avengers, Marvel Universe-Building, and the Legacy of Elektra

Kevin Feige (Getty Images)

The most revealing tidbit to come from talking with Marvel Studios president Kevin Feige is the idea that he equates box office success with the quality of a film – not the kind of mega-million dollar marketing campaigns that put characters’ faces on soda cans, or comic book fandoms that date back half a century, or any other factors that will surely help Marvel’s The Avengers seize the box office crown this Friday. Instead, with twelve years at Marvel and billions in box office under his belt, the exec who’s been integral to the new golden age of the superhero movie is still, refreshingly, idealistic when it comes to making movies: “Every time we actually do it, I get very excited and can’t believe that we pulled it off.”
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Adventures in Marketing || ||

Avengers Assemble in Photoshop -- Er, New Poster

Avengers Poster

On the eve of a new trailer debut, Marvel has released a new poster for May's superhero superteam pic The Avengers. Here you'll find all your favorite heroes gathered in various states of action and repose: There's Black Widow (Scarlett Johansson) stalking her prey while Hawkeye (Jeremy Renner) contemplates a sandwich, with Captain America (Chris Evans) having a senior moment in the background as Iron Man (Robert Downey Jr.) hogs the spotlight. Typical. Get a full look at the cut & paste wonderment after the jump.
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