If you thought you'd seen the last of pop phenom Justin Bieber (well, for a while) after his rocku-biopic Never Say Never opened two weeks ago, his Rolling Stone interview hit, he died in a hail of gunfire on CSI, and he cut that magical hair, think again: In an unprecedented move by Paramount and director Jon M. Chu, a new cut of the film is being re-released to theaters this Friday for a limited one-week run. So why the Bieber Redux? And why are non-Beliebers buzzing about the impact Never Say Never: The Director's Fan Cut could have on the future of filmmaking?
It's time to face facts: Justin Bieber is the future. You may have resisted his viral ascent to YouTube glory, or rebuffed those confection-like hit singles as they attempted to infect your brain, but this week, as his biopic-rockumentary Never Say Never hits screens nationwide -- yes, documenting all 16 drama-filled years of this pop icon's life -- we will all fall prey to the epidemic of adorbs. Here's why you should just sit back and succumb to the Bieber Fever.