"Highlights of Battleship partnerships include (in alphabetical order): CHEVRON EXTRAMILE — Chevron’s ExtraMile convenience stores will feature a Battleship instant-win game that will be promoted via radio, in-store game cards, as well as online with banner ads at Chevronextramile.com. In-store signage will include pump toppers, pump posters, door decals, counter cards and employee buttons." [Deadline]
A new batch of Battleship stills show singer-turned-actress Rihanna in Navy gear manning all manner of combat machinery as the resident weapons specialist in Taylor Kitsch's crew. But can her feature debut in Peter Berg's summer blockbuster counteract the criticism she's getting from reuniting, at least professionally, with Chris Brown?
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On a June visit to the Film 44 offices in Santa Monica, Battleship director Peter Berg laid out his vision for the May 18, 2012 epic actioner. "Battleship is intended to be a piece of big, fun escapism," he explained, playing snippets of footage in the cozy darkness of his editing suite. "It's not to say we don't take ourselves seriously; we do aspire for a certain level of emotion and reality, but this is not a film that's meant to traumatize."
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How's this for under-the-radar weekend news: Warner Bros. is moving ahead with its live-action/animation hybrid LEGO movie, which should hit screens in 2014. According to Variety, the pic will be comprised of 80 percent animation, to be handled by Animal Logic, the Aussie-based vfx house behind Happy Feet and Legend of the Guardians: The Owls of Ga'Hoole, which could mean gorgeously rendered and lifelike... LEGO blocks come to life?
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