Forget blowing a million or more on a Super Bowl ad; the day after upcoming tentpoles John Carter, Battleship, and G.I. Joe targeted football-watchers with pricey TV spots, Sony went after niche fans with an international simulcast screening of new footage and a 3-D preview of the new Amazing Spider-Man trailer set to hit tonight at midnight PT. Though it included some unfinished visual effects, the sizzle reel featuring 30-40 percent new footage (according to a rep for the studio) hinted at the scope and darkly humorous tone of the Marc Webb-directed reboot.
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Marvel Studios founder (and former toy inventor) Avi Arad has built an empire out of the superhero business, having produced everything from the Blade films to the X-Men, Fantastic Four, Ghost Rider, Hulk, Iron Man, and Spider-Man films and the upcoming Andrew Garfield-starring reboot, not to mention the 2012 superhero superfilm The Avengers. Needless to say, there was a ton to discuss and not nearly enough time when Movieline caught up with Arad at Comic-Con right before Sony's Hall H panel for The Amazing Spider-Man.
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Fun factoid, children of the '90s: Did you know that film franchises like X-Men, Fantastic Four, and the Spider-Man movies sprang from the same creative force as some of your favorite childhood toys? Movieline caught up with Marvel Studios founder (and producer of the upcoming The Amazing Spider-Man, Ghost Rider 2, and The Avengers) in San Diego where the veteran film exec revisited his past as a toy inventor extraordinaire.
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