Good news! Those annoying extra ticket price surcharges you've been paying to see movies in the third dimension could wane in the coming year, predicts Spotlight Theatres CEO Joe Paletta. Oh wait, there's bad news too: Regular old 2-D prices will rise to even things out.
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Boston Globe film critic Ty Burr confirms what you may have already noticed at your local chain multiplex: picture quality sucks, and an unspoken company cost-cutting policy is to blame. Thanks to a perfect storm of practices uncovered at an AMC Loews in Boston, endemic to the company and other chains -- going cheap on projection, sweetheart deals with Sony, sheer laziness -- ticket buyers are getting shafted at 2-D screenings dimmed by 50 to 85 percent brightness.
Director Jon M. Chu is one of the few working filmmakers with an intuitive grasp on filming in 3-D, as evidenced by his dynamic visuals in Step Up 3D and Justin Bieber: Never Say Never, so the idea of a G.I. Joe sequel released in 3-D actually sounded promising. But Chu always said he'd rather go 2-D than rush a post-conversion on the action sequel, and a report today suggests that's just what will happen.
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