VIDEO: Shame Prompts Awesome 'Den of Sin' Campaign in South Carolina

Remember Shame? The NC-17 one featuring Michael Fassbender as a sex addict, Carey Mulligan as his off-kilter sister, a couple of notorious "late-night lovers" and a thriving awards-season profile that imploded a month ago like a dying star, seemingly having taken the film with it? Right, that one. Now, as per the rules of the cosmos and/or art-house schemes in Columbia, S.C., that star has finally exploded back into consciousness in perhaps the best way possible.

The flier pictured above was spotted in and around Columbia over the holiday weekend, urging local moviegoers to avoid the "den of sin" known as the Nickelodeon Theater. The 75-seat venue had finally booked Shame for a run, and without the benefit of a sustained Oscar campaign for erstwhile front-runner Fassbender, the fliers seemed to play right into the hands of Nickelodeon management.

Too good to be true? WLTX Channel 19 is on the scene! (Sorry in advance about the commercial.)

The Onion would be proud. Sort of. Anyway, nicely played, Andy Smith!

[WLTX via Pullquote]


  • Rob says:

    Haaa! Love the Nick! They are about the only place to see the type of films that usual skip the big theaters around here. Smart.

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