Friday Box Office: The Help On Track to Snag Labor Day Crown, Of Course
How appropriate: Your Labor Day holiday is on track to be owned by The Help, a movie about domestic workers. The female-driven, '60s-set lit adaptation has been dominating the charts for three weekends in a row, plowing through the end-of-summer competition left and right, and you know what? Not even sharks and astronauts and spies can slow down the Help train. The pic's on track for The Blind Side-esque awards buzz and an estimated $121M cume by the end of the four-day weekend. Is it crazy to imagine franchise potential here? Drop your The Help 2 sequel pitches below on your way to those Labor Day BBQs!
1. THE HELP: $3,600,000 ($121,000,000)
2. APOLLO 18: $2,800,000 (new)
3. SHARK NIGHT 3D: $2,800,000 (new)
4. THE DEBT: $2,600,000 (new)
5. COLOMBIANA: $2,000,000 ($24,000,000)
[Numbers via Deadline]