How appropriate: Your Labor Day holiday is on track to be owned by The Help, a movie about domestic workers. The female-driven, '60s-set lit adaptation has been dominating the charts for three weekends in a row, plowing through the end-of-summer competition left and right, and you know what? Not even sharks and astronauts and spies can slow down the Help train. The pic's on track for The Blind Side-esque awards buzz and an estimated $121M cume by the end of the four-day weekend. Is it crazy to imagine franchise potential here? Drop your The Help 2 sequel pitches below on your way to those Labor Day BBQs!
As you fire up the grill and wax philosophical about the meaning of Labor Day this long holiday weekend (i.e. it means no work on Monday!), take a moment to think about the underdogs struggling to do battle at the box office. Killer sharks, astronauts, even the mighty Helen Mirren -- none of this week's new releases may have the power to unseat the chick-lit segregation drama The Help, which could well sweep all comers under the rug with another #1 weekend showing. Bet you never envisioned the summer blockbuster season would end this way, did ya?