Newswire
Cinemark Chain Protests Tower Heist VOD Test, Refuses to Play Movie Nationwide
The latest in what's sure to be an ongoing and convoluted affair: national theater chain Cinemark has lobbed the first return volley in the face of Universal's Tower Heist VOD experiment, refusing to play the Brett Ratner-directed Eddie Murphy-Ben Stiller comedy in any of its 300 locations and 3,800 screens come November 4. The question is: Will Universal back down from its $59.99 video-on-demand market test -- or will other exhibitors join Cinemark to boycott the move?
