DreamWorks Plans to Market Kung Fu Panda 2 to Kids with... Tofu

Mark one in the "WTF" column in the annals of random movie marketing ideas. In addition to McDonalds, candy, toy, and video game tie ins, the animated sequel Kung Fu Panda 2 will also team up with House Foods America to package 8 million units of tofu with the image of series hero Po, the rotund martial arts-practicing panda voiced by Jack Black.

more »