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Cinemark Chain Protests Tower Heist VOD Test, Refuses to Play Movie Nationwide

Cinemark Chain Protests Tower Heist VOD Test, Refuses to Play Movie Nationwide

The latest in what's sure to be an ongoing and convoluted affair: national theater chain Cinemark has lobbed the first return volley in the face of Universal's Tower Heist VOD experiment, refusing to play the Brett Ratner-directed Eddie Murphy-Ben Stiller comedy in any of its 300 locations and 3,800 screens come November 4. The question is: Will Universal back down from its $59.99 video-on-demand market test -- or will other exhibitors join Cinemark to boycott the move?

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