WATCH: Sylvester Stallone Shows Off Some Gray Matter At 'Bullet to the Head' Premiere

Sylvester Stallone doesn't just use his cranium for a battering ram.  On the red carpet at Tuesday's premiere of Bullet to the Head, the enduring action star — who wrote his ticket to stardom in 1976 with Rocky — told me that he does keep moviegoers in mind when he approaches a project. "The one thing you have to do is try to be creative with the audience but not be so self-serving," Stallone explained. "In other words, [don't] get too goofy too far out there.  Y'know, you try to give them what they want but give them a little twist on it." more »