Turns out Frank Marshall's mysterious Back to the Future tweets this week weren't just for a cash-grab retro Nike tie-in shoe, but part of an entire operation created to raise money for the Parkinson's research charity of Michael J. Fox, the film series star. As of 9:30pm PT Thursday, one hour into the 10-day auction of 150 pairs of the limited edition kicks -- fully replicated from Marty McFly's shoe closet and pimped out in futuristic detail -- bids were already in the thousands for a single pair. Worth the money? Check out specs, photos, and more on the worthy cause.
NBA All-Star Weekend took Hollywood by storm in more ways than one, introducing Kobe Bryant as the latest athlete to turn actor. Well, sorta: The Kobe-starring short film The Black Mamba, directed by Robert Rodriguez, is a meta, self-aware bit of Nike product placement that envisions Bryant as a grindhouse-style action hero who must contend with the likes of Danny Trejo, Bruce Willis, and Kanye West to defend... a pair of shoes. Watch it after the jump.