Academy Announces Oscar Campaign Reform to Curb Schmoozing

Beginning January 24, 2012, the Academy of Motion Picture Arts & Sciences will begin cracking down on the lifeblood that arguably keeps awards season flowing each year: Oscar parties. (Gasp!) "To the extent that the public dialog about the Oscars is who threw a good party or ran a successful campaign versus the quality of the work, that's off-point for us," Academy COO Ric Robertson told The Hollywood Reporter. "We want people to be talking about the work."

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