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Qwikster is Dead; Long Live Netflix?

Qwikster is Dead; Long Live Netflix?

Netflix CEO Reed Hastings probably wasn't prepared for the earful (or Internetz-full) he received last month when he announced plans to spin-off Netflix's DVD rentals into a new company called Qwikster. "It is clear that for many of our members two websites would make things more difficult," he wrote in a blog post today. "So we are going to keep Netflix as one place to go for streaming and DVDs." Read on for more flip-flopping, and rejoice?

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Netflix Announces DVD-Streaming Split, Forgets to Check If @Qwikster Is Taken

Netflix Announces DVD-Streaming Split, Forgets to Check If @Qwikster Is Taken

Late Sunday night, Netflix CEO Reed Hastings took to the company's official blog to explain further the recent news of Netflix's streaming-DVD service split and pricing changes with yet another announcement: Within a few weeks, Netflix will split into two companies, keeping its name for streaming-only services and separating DVD rentals into a new separate company called Qwikster.

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