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Contests || BY Jen Yamato || 02 29 2012 7:30 PM

And the Winner of Movieline's Hunger Games Haiku Contest Is...

Hunger Games teaser

After receiving over 600 entries in our Hunger Games haiku contest, it took some Katniss-strength fortitude to find one victor to take home the coveted grand prize, a pair of tickets to the March 12 Los Angeles premiere. You think choosing between Peeta and Gale is hard? Try selecting a winner from the vivid, emotional, romantic, lyrical, hilarious, and evocative poems submitted by Hunger Games diehards in our Cornucopia of words.
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Adventures in Marketing || BY Jen Yamato || 02 27 2012 8:30 PM

Adventures in Hunger Games Marketing: Effie Trinket, Style Icon

Effie Trinket (The Hunger Games)

As The Hunger Games' March 23 release fast approaches, Lionsgate is churning out a steady stream of stills and goodies and tie-ins to stoke the fires of fandom and they've put a surprising bit of marketing muscle behind not only star Jennifer Lawrence, but co-star Elizabeth Banks and her supporting character, Effie Trinket. On second thought, maybe that's not so surprising; Effie's strikingly gaudy visual look, representative of image-obsessed Capitol culture in the fictional nation of Panem, offers more in the way of marketing opportunities than Katniss Everdeen's tomboy-turned-teen warrior ensembles.
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