Adventures in Marketing
VIDEO: Shame Prompts Awesome 'Den of Sin' Campaign in South Carolina
Remember Shame? The NC-17 one featuring Michael Fassbender as a sex addict, Carey Mulligan as his off-kilter sister, a couple of notorious "late-night lovers" and a thriving awards-season profile that imploded a month ago like a dying star, seemingly having taken the film with it? Right, that one. Now, as per the rules of the cosmos and/or art-house schemes in Columbia, S.C., that star has finally exploded back into consciousness in perhaps the best way possible.
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