The Odd Marketing of The Amazing Spider-Man — Spinning a Web of Receipts

Summertime is blockbuster season, and with it comes the usual onslaught of promotional tie-ins. Naturally, The Amazing Spider-Man has generated its share of interesting merchandising partners. However, with great products come great risibility, and with over ninety promotional partners it was inevitable that some of the marketing would miss the mark. From odd adult eyewear to a line of cosmetics, take your pick of the items that failed in the goal to get your spending-sense tingling.
more »