Save the Date, the new film from director Michael Mohan (One Too Many Mornings), is a neat, lightweight little hipster romance about commitment issues between people barely ready to confront what they want, much less tell others about it. (I hate to use the h-word, but there's really no avoiding it when talking about a film in which an artist/bookstore employee breaks up with a guy in a band and starts dating a marine biologist who's been mooning over her at work.) more »
While some marketing efforts demand a close read, others allow no margin for misundertanding what they are, where they come from, or what they portend. Take writer-director Jordan Roberts's comedy Frankie Go Boom, which premieres this weekend at South By Southwest with arguably the best tagline of any festival film in history and the promise of Ron Perlman in full transgender mode. Get your first look at the poster — and a tagline translation — after the jump.