VIDEO: Daniel Craig Does James Bond in Drag for Gender Equality PSA

"We're equals -- aren't we, 007?" asks the disembodied voice of Dame Judi Dench, lecturing her on-screen employee Daniel Craig in a new PSA created for International Women's Day (Tuesday, March 8). "Yet it is 2011 and a man is still likely to earn more money than a woman, even one doing the same job." And what imagery has the power to combat the litany of socioeconomic inequalities that remain between men and women in today's day and age? James Bond in drag! Because of course.

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