VIDEO: Daniel Craig Does James Bond in Drag for Gender Equality PSA

jamesbonddrag225.jpg.jpg"We're equals -- aren't we, 007?" asks the disembodied voice of Dame Judi Dench, lecturing her on-screen employee Daniel Craig in a new PSA created for International Women's Day (Tuesday, March 8). "Yet it is 2011 and a man is still likely to earn more money than a woman, even one doing the same job." And what imagery has the power to combat the litany of socioeconomic inequalities that remain between men and women in today's day and age? James Bond in drag! Because of course.

The short, directed by Sam Taylor-Wood (Nowhere Boy), was written by Kick-Ass scribe Jane Goldman and is being heralded as the first film featuring James Bond to be directed by a woman. Granted, the intention here is noble: Call attention to inequality by making the most masculine screen icon of all time walk a day in a woman's shoes - literally! The end result, however, makes us feel more sympathy for the sad-faced Craig, forlorn in his long blonde wig and heels, than anything else. This is more painful to watch than Die Another Day, and about as empowering for women.

· Daniel Craig 'drags up' in James Bond charity video [Telegraph UK via Film Drunk]



Comments

  • The Winchester says:

    Eh, it's still better than Quantum of Solace.

  • CiscoMan says:

    Admirable, but yikes, what a misfire. On the other hand, I would watch this sitcom.

  • John says:

    That was painful. What has been seen can not be unseen. Poor James, his film franchise was almost dead and now he's made a fool of himself by walking out in drag. Well, he could have did a remake of- OH WAIT, HE ALREADY DID THAT!!! THANKS, PIERCE!!!
    How long is it until Bond 23?
    Interesting, though....

  • KT says:

    dude has some nice legs eh?

  • casting couch says:

    007: The Crying Game
    Not sure about the kind of equality this ad is looking for, since there will always be vast differences between men and women.

  • Ligaya says:

    LOVED it. Didn't get hung up on Craig's/Bond's supposed emasculation by doing drag - in fact, played on it. The most secure of themselves won't be threatened by being seen as something else and therefore controlled by others' opinions.
    Very effective in getting point & statistics across - to those listening.

  • erric says:

    is that just some kind of joke?
    that's funny

  • Chalita says:

    I loved this! It was a bit awkward, but I'm glad to know James Bond stands for womens rights haha :) You go Daniel Craig! (plus he makes a great woman, better than even Jude Law.)

  • John Bryans Fontaine says:

    The Corporate Media will cynically support James Bond in drag, because the PC Stalinists who created this PC ad are no threat to the Entertainment Political Industrial Complex. However, James Bond dressed as a Labor Union member would scare the crap out of EPIC and thus would never be shown.

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