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Strange Fruit Tells the Epic, Enthralling Story of The Beatles' Failed Apple Records

Strange Fruit Tells the Epic, Enthralling Story of The Beatles' Failed Apple Records

The film: Strange Fruit: The Beatles’ Apple Records (2012), available on DVD via Chrome Dreams

Why It’s an Inessential Essential: Clocking in at a mammoth 162 minutes, Strange Fruit: The Beatles’ Apple Records is an exhaustive new documentary about the short-lived record and film label that the Beatles used to release such artists as Badfinger and James Taylor. And while the absence of Ringo Starr and Paul McCartney and the lack of archival interview footage of the Beatles is striking (John Lennon only chimes in around the 135-minute mark), that’s also sort of liberating: The film takes a semi-critical look at why Apple, a label that was meant to have established artists promote new artists, never really took off.
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