In the Trayvon Martin Aftermath, How Soon Is Too Soon for Neighborhood Watch?
High five to Fox for pulling their bullet-ridden Neighborhood Watch marketing materials from Florida theaters this week following the February killing of Trayvon Martin. Trying to get as much distance as possible from the teaser's emphasis on grown men Ben Stiller, Vince Vaughn, Jonah Hill, and Richard Ayoade stalking and finger-shooting suburban kids is a good idea and a sensitive move -- not to mention a no-brainer necessity, PR-wise -- so the studio's forthcoming campaign will likely focus on the film's "broad alien-invasion comedy" elements. But even four months from now, will it be too soon for Neighborhood Watch to make fun escapism out of vigilante violence?
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